BG SPORTPROMOTION

Expertise meets passion.

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OUR AREAS OF ACTIVITY

Flexibility and a high degree of professionalism characterise our work and our actions. We are happy to work together with our customers on individual solutions and approaches in order to achieve the defined goals together. BG Sportpromotion is active in 5 business areas:

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CONSULTING

We support and advise in all areas of motorsport - from concept to planning to implementation. Together we put your motorsport (first) events or venues on a professional and economically viable footing!

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EVENT

We establish your events professionally, economically successful, promising, digital and sustainable! Because this is also important to us for our own events , like our new and innovative XLR8 format!

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ACADEMY

Mindset, industry knowledge or further training - we impart our professional know-how in all facets using best-practice examples in a motorsport ambience!

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INCENTIVE

We enable you, your employees, customers and business partners to experience extraordinary and emotionally charged "money-can't-buy" moments that you will remember for a long time!

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MEDIA

We offer individually tailored solutions for your public relations! Get the appearance you deserve with us - fully comprehensive, specialised or advisory!

EXPERTISE MEETS PASSION

Innovative & dynamic

In a constantly evolving industry, we always stay up to date!
We are innovative, we are dynamic!

Competent & professional

We have experience and are experts in our field! We know the industry and know what we are talking about.
We are competent, we are professional!

Passionate

Whether racing, alternative mobility or virtual racing pleasure - we love mobility and everything that has to do with it!
We are passionate!

Regional & authentic

We know our roots, know where we come from and who makes us what we are!
We are regional, we are authentic!

YOUR BENEFIT

Due to our many years of experience in motorsport, we know all facets and perspectives, which enables us to quickly get an overview of the problem and offer a holistic solution approach!

WHO WE ARE

BG Sportpromotion was founded in June 2020 by Rene Binna and Christoph Gerlach. Both have been active in motorsport for many years and have now decided to deepen and expand their collaboration and to pass on the pooled knowledge to companies and customers. The reason for this was a conversation with the then and unfortunately too soon deceased F1 race director Charlie Whiting in the context of the 2018 Formula 1 in Spielberg. After this discussion it became clear that not only the competence, but also the chosen consulting approach will be decisive for a long-term and sustainable success.